Wednesday, January 14, 2009

The Towering World of Jimmy Choo

The Towering World of Jimmy Choo: A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe examines the world’s seemingly insatiable appetite for luxury goods by telling the behind-the-scenes tale of one of the most talked-about brands of our age. Jimmy Choo was a London shoemaker with a few famous clients when Tamara Yeardye, a London society girl, convinced him to launch a factory-produced luxury shoe line. Twelve years later, Jimmy Choo is a household name, and Tamara still presides over what is now one of the most successful luxury brands in the world, worth some $350 million. But along the way she was tested at every turn. The story of how the Jimmy Choo brand got to where it is today is one of love, hate, sex, fashion, finance, drugs, celebrity, power, intrigue, and ambition. And every word of it is true. Compelling to followers of both fashion and business, The Towering World of Jimmy Choo takes readers into a complex and rarified world. More here.

1 comment:

Brilliant Asylum said...

Jimmy Choo is a factory produced shoe? I guess that makes sense, considering how many are available, but I always liked to think a little man in London was making my shoes by hand. (My one coveted pair, that is). Isn't that why they are so expensive? I guess I will have to read the book to find out!