In an attempt to increase book sales, HarperCollins Publishers will begin offering free electronic editions of some of its books on its Web site, including a novel by Paulo Coelho and a cookbook by the Food Network star Robert Irvine.
The idea is to give readers the opportunity to sample the books online in the same way that prospective buyers can flip through books in a bookstore.
“It’s like taking the shrink wrap off a book,” said Jane Friedman, chief executive of HarperCollins Publishers Worldwide. “The best way to sell books is to have the consumer be able to read some of that content.”
Starting Monday, readers who log on to www.harpercollins.com will be able to see the entire contents of “The Witch of Portobello” by Mr. Coelho; “Mission: Cook! My Life, My Recipes and Making the Impossible Easy” by Mr. Irvine; “I Dream in Blue: Life, Death and the New York Giants” by Roger Director; “The Undecided Voter’s Guide to the Next President: Who the Candidates Are, Where They Come from and How You Can Choose” by Mark Halperin; and “Warriors: Into the Wild” the first volume in a children’s series by Erin Hunter.
HarperCollins also plans to upload a different title by Mr. Coelho each month for the rest of the year.
For more than a year, visitors to HarperCollins’ Web site have been able to use the company’s Browse Inside function to look at some pages of most of the publisher’s current titles. Ms. Friedman said she believed that by displaying even more of the book’s content free, more readers would be enticed to buy.
Brian Murray, president of HarperCollins, said that the free electronic editions would be available only for one month, and readers would not be able to download them to laptops or to an electronic reader like Kindle from Amazon.com. The print function will also be disabled, but readers will be able to link to retailers like Amazon.com to buy copies of the books.
Ms. Friedman said she doubted most people would read the entire versions online, but HarperCollins would track whether the editions actually helped increase sales. “We will know very soon if we sense any kind of cannibalization,” she said.
There is evidence that readers still buy books even if they can get the content free on the Web. “Diary of a Wimpy Kid,” a children’s novel illustrated with cartoons, was published online three years ago at Funbrain.com, an educational Web site. But the physical book has spent 42 weeks on the New York Times Children’s Chapter Books best-seller list.
Reached by telephone in Paris, Mr. Coelho said: “I believe that generosity pays off.” On his own blog, he gives readers links to pirated editions uploaded by readers in numerous languages. “I believe that they are not going to go beyond 20 or 30 pages” when reading on the Internet, he said.
Neil Gaiman, the fantasy novelist, short story and comics writer, is asking readers of his blog to vote on the title they would most like to give as a gift. An electronic scan of the winning title will be offered free on the HarperCollins site later this month. Mr. Gaiman said the online effort was not so different from what has been going on for generations.
“I didn’t grow up buying every book I read,” said the English born Mr. Gaiman, 47. “I read books at libraries, I read books at friend’s houses, I read books that I found on people’s window sills.” Eventually, he said, he bought his own books and he believes other readers will, too.
HarperCollins will also begin offering 20 percent of some books two weeks before the hardcover editions go on sale. Starting Tuesday, readers can see the first fifth of “The Perfect Wife” by Victoria Alexander; “Deep Dish” by Mary Kay Andrews; and “Friend of the Devil” by Peter Robinson, all books that go on sale later this month.
The idea is to give readers the opportunity to sample the books online in the same way that prospective buyers can flip through books in a bookstore.
“It’s like taking the shrink wrap off a book,” said Jane Friedman, chief executive of HarperCollins Publishers Worldwide. “The best way to sell books is to have the consumer be able to read some of that content.”
Starting Monday, readers who log on to www.harpercollins.com will be able to see the entire contents of “The Witch of Portobello” by Mr. Coelho; “Mission: Cook! My Life, My Recipes and Making the Impossible Easy” by Mr. Irvine; “I Dream in Blue: Life, Death and the New York Giants” by Roger Director; “The Undecided Voter’s Guide to the Next President: Who the Candidates Are, Where They Come from and How You Can Choose” by Mark Halperin; and “Warriors: Into the Wild” the first volume in a children’s series by Erin Hunter.
HarperCollins also plans to upload a different title by Mr. Coelho each month for the rest of the year.
For more than a year, visitors to HarperCollins’ Web site have been able to use the company’s Browse Inside function to look at some pages of most of the publisher’s current titles. Ms. Friedman said she believed that by displaying even more of the book’s content free, more readers would be enticed to buy.
Brian Murray, president of HarperCollins, said that the free electronic editions would be available only for one month, and readers would not be able to download them to laptops or to an electronic reader like Kindle from Amazon.com. The print function will also be disabled, but readers will be able to link to retailers like Amazon.com to buy copies of the books.
Ms. Friedman said she doubted most people would read the entire versions online, but HarperCollins would track whether the editions actually helped increase sales. “We will know very soon if we sense any kind of cannibalization,” she said.
There is evidence that readers still buy books even if they can get the content free on the Web. “Diary of a Wimpy Kid,” a children’s novel illustrated with cartoons, was published online three years ago at Funbrain.com, an educational Web site. But the physical book has spent 42 weeks on the New York Times Children’s Chapter Books best-seller list.
Reached by telephone in Paris, Mr. Coelho said: “I believe that generosity pays off.” On his own blog, he gives readers links to pirated editions uploaded by readers in numerous languages. “I believe that they are not going to go beyond 20 or 30 pages” when reading on the Internet, he said.
Neil Gaiman, the fantasy novelist, short story and comics writer, is asking readers of his blog to vote on the title they would most like to give as a gift. An electronic scan of the winning title will be offered free on the HarperCollins site later this month. Mr. Gaiman said the online effort was not so different from what has been going on for generations.
“I didn’t grow up buying every book I read,” said the English born Mr. Gaiman, 47. “I read books at libraries, I read books at friend’s houses, I read books that I found on people’s window sills.” Eventually, he said, he bought his own books and he believes other readers will, too.
HarperCollins will also begin offering 20 percent of some books two weeks before the hardcover editions go on sale. Starting Tuesday, readers can see the first fifth of “The Perfect Wife” by Victoria Alexander; “Deep Dish” by Mary Kay Andrews; and “Friend of the Devil” by Peter Robinson, all books that go on sale later this month.
NY Times: 2/11/08
No comments:
Post a Comment